No #108 | December 31, 2023

by Matthew Boyd

Good morning, welcome to the weekly Lead It Cool newsletter.

I hope everyone is having a restful holiday break and are excited about 2024. This image below is all of us returning to work at some point in the next week😆.

In this week's Lead It Cool newsletter:

• 🎯Twenty Twenty Four Goals
• 🎹Rick Rubin on Creativity
• 🗑️Rage Cleaning
• 🤣The Liver Fairy
• 😎Cool Links

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🎯Twenty Twenty Four Goals

It's the time of year again: goal setting!

So let's all be honest with ourselves and wrap up 2023 with a tweet I'm sure most of us can relate to:

Now here is something to chew on for 2024. #DeepThoughts

And finally, if that tweet doesn't motivate you, then have you heard of WILD goals? (probably not because I made this up).

A WILD goal is an acronym that gives the criteria of setting an outlandish, ridiculous and preposterous goal: What If?, Impossible, Legacy and David/Goliath.

Here's each attribute broken down:

• What If? - Every good WILD Goal starts with an imaginative question about an unbelievable outcome.
• Impossible - A WILD goal is only validated if there is at least one person in your life whose reaction to your goal is "That's impossible".
• Legacy - The pursuit of a WILD goal should create stories that last generations. Successful or not, the pursuit of a WILD goal will become part of your identity, and thus your legacy.
• David/Goliath - A WILD goal needs a clear, dominant nemesis that must be conquered. Note that the nemesis could be an entity or a symbolic, inanimate nemesis that drives the relentless pursuit of your goal.

Your WILD goal could be physical (I'm going to climb Mt. Everest bare foot) or creative (I'm going to write a musical about pickleball) or personal (I'm going to have 1,000 cats in my house).

Life is short. Choose a WILD goal and go for it in 2024🚀.

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🎹Rick Rubin on Creativity

American music producer, author and man of amazing facial hair, Rick Rubin, joined the Andrew Huberman podcast recently to share his wisdom on creativity.

Here is a summary of the best takeaways (provided by Podcast Notes).

1. One of the reasons so many great artists die of overdoses early in their lives is because they’re using drugs to numb a very painful existence. The reason it’s painful is the reason they became artists in the first place: their incredible sensitivity.

2. Any thought you have about outcome undermines the whole thing. Worrying about an outcome is not the mindset to make something great.

3. The DIY punk-rock ethic: Just make it. It might not be the dream version, but whatever version you can execute is the one for you to make.

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🗑️Rage Cleaning

I learned something new this holiday break: Rage Cleaning

It's defined as the act of tackling a cleaning project with the express purpose or releasing pent-up emotion.

Apparently it is a very common trait among other dads, especially on Christmas morning.

Raise your hand if you can relate🤣.

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🤣The Liver Fairy

This comic by Vaughan Tomlinson is likely relatable for anyone celebrating tonight (NYE)😆.

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😎Cool Links

🤔12 Unusual Predictions for 2024. There are some pretty thought-provoking predictions in this list.

🖼️Best Visualization/Memes of 2023​

📋The 84 Sentences that Explain 2023​

🔎The Top 4 Skills Leadership Teams Will Need in 2024​

⛔The Power of Anti-Goals. So, instead of thinking through what we wanted our perfect day to look like, we thought about the worst day imaginable and how to avoid it. We inverted and came up with what we call Anti-Goals.

Happy New Year and 2024, the best is yet to come😎

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