No #192 | October 26, 2025

by Matthew Boyd

Good morning, welcome to the weekly Lead It Cool newsletter.

My super cool daughter had her birthday this weekend. I drove her and her friends to/from dinner, and, good news, I now know all the lyrics to The Fate of Ophelia 😆.

In this week's Lead It Cool newsletter:

• ✅Every Single Day
• 🔊Crowds
• 🍳Breakfast Lies
• 🤣Trick or Treat
• 😎Cool Links

✅Every Single Day

So this guy (Jim Pearson) in Marysville, Washington just set the world record for the most consecutive days of running at least one mile.

Guess how many days in a row he ran a mile?

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Try again. Your guess is still too low.

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The answer is 20,310 days. That's over 55 years.🤯

This unbelievable commitment to a daily routine reminded me of the "Seinfeld Strategy".

This is how it's described:

It's a great way to fight procrastination and to get better at something. Now I better start running if I'm going to keep pace with Jim😜.

🔊Crowds

A random quote that lives rent-free in my head is this one:

“Nothing draws a crowd like a crowd.”

The essence of that line is simple but powerful: people are drawn to where other people already are. It’s a law of human nature. We crave belonging. We look for energy, movement, buzz.

My kids and I recently watched Trainwreck: The Real Project X on Netflix. In the documentary, what started as a small sixteenth birthday party spiraled into absolute chaos when thousands of people showed up after the invite went viral on Facebook. It’s a perfect modern case study in the magnetism of momentum.

It's worth a watch if you have the time.

🍳Breakfast

So true 🤣. All those sitcoms in the 90s (Friends, Seinfeld) always had people eating breakfast together in the morning. Who seriously has time for that?

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🤣Trick or Treat

I think this is may be my favourite comic of all time 🤣

😎Cool Links

🍺Trouble brewing: Why B.C.'s craft beer boom is going flat. The hype around craft beer has always been driven by novelty. And by the start of 2025, it seemed like everything had been done. The excitement around the industry—a thriving, restlessly creative community a decade ago—had all but died down.

🤔Tales from Toddlerhood. Fantastic article by Wait Buy Why on the journey through parenting.

🐔Why Dave's Hot Chicken is beating Sora and ChatGPT in the App Store ranks. The reason Dave's Hot Chicken is currently at the top of App Store rankings — above Sora and ChatGPT — is really simple: This week, the fast food chain, which counted Drake as an early investor, gave away free sandwiches to anyone who used the app to order the sandwiches.

🤔AI is Ruining My Education. A common argument in favour of AI is that it helps protect our time and energy and increase efficiency. But to me, the idea of a world where we’re conditioned to trade hard work for convenience is scary. The whole point of university is to broaden our minds and push ourselves to do difficult things. What people once got lost in—late-night readings, the contemplation of century-old ideas, the labour of love that goes into writing an essay—has vanished almost overnight. Living your life outside of academic responsibilities is important, but with generative AI, the mantra “work smarter, not harder” has taken on a whole new life force. What was meant to be a place of higher learning has turned into a degree mill, fuelled by quick fixes, avoidance and instant reward, all using the same singular employee: ChatGPT.

🎃The Best Halloween Costume Ideas Based on 2025 Movies.

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